New Americana is an concept boutique dedicated to spotlighting American designers; past, present, and emerging, through curated fashion and storytelling.

Founded by Yagiz (Yaz) Pekkaya, the project explores American identity through clothing: who gets to belong, what gets remembered, and how culture shows up in what we wear. From 90s Calvin Klein and Donna Karan to groundbreaking Black designers like Patrick Kelly and Willi Smith, every piece we source supports the legacy and future of American fashion.

Each item is thoughtfully placed within a curatorial theme; Romanticism, Nationalism, Minimalism, Revivalism, or Modernism. Allowing both designers and customers to explore the deeper ideas behind a garment. A maximalist piece might belong in Minimalism. A workwear jacket might express Romanticism. It’s not about categories, it’s about context.

Currently launching online and building toward a Tokyo-based presence, New Americana is more than resale. it's fashion history, reimagined.